Canon EF Lenses
At the core of the EOS system, Canon's renowned EF lens series offers infinite choices and features for any project, and any budget. With over 50 lenses ranging from fish-eye to super-telephoto, with both fixed-length and zoom lenses to fit any photographer's needs, EF lenses have proven their worth in every photographic context.
Video Direct carries all of these amazing lenses. Here is just a small selection of their most popular zoom lenses, available for online purchase. Please call toll-free 1-800-368-5020 if you do not see the lens you desire below.
New EF-S Lenses
Designed for Digital Lenses
Particularly among advanced amateur and professional photographers, there has been a growing need for affordable zoom lenses that support true wide-angle and ultra-wide-angle photography. Canon initially responded to this demand in August of 2003, when it announced the EF-S 18-55mm f/3.5-5.6 zoom lens, launched in conjunction with the EOS Digital Rebel. Now, to provide EOS Digital Rebel, Digital Rebel XT and EOS 20D camera users with a truly comprehensive lens system, Canon has expanded its EF-S lens offerings to 4 models.
By reducing the distance from the rear of the lens to the focal plane and reducing the size of the image circle to match the size of the APS-C imaging sensor used in digital SLRs such as the EOS 20D camera and Digital Rebel camera, Canon's EF-S lenses reduce the size, weight and cost of wide-angle lenses for these cameras while at the same time producing high image quality with superb resolution and contrast at all focal lengths.
Standard Zoom EF Lenses
All-Around, Practical Lenses
Very likely, your first EF lens will be (or was) one of these lenses. After all, they feature the most popular focal lengths. From wide-angle to telephoto, you get the best of both worlds. The lenses in this section give you a choice of zoom ranges and maximum apertures. The smaller the maximum aperture, the smaller and lighter the lens. Take a look and get the one suiting your needs and budget.
Ultra Wide Zoom EF Lenses
Getting Everything In
If your mind's eye calls for a very wide shot, how about one of these ultra-wide zoom lenses? The zoom range of these lenses suits the vast majority of wide-angle shots you will ever take.
Telephoto Zoom EF Lenses
Isolate The Interesting Part
The eye tends to see the whole rather than the individual parts. It also sees what's near and not what's far. By bringing attention to those things missed by the eye, you can create many interesting pictures. It could be the grimace of an athlete, the grill of a classic car, or a girl against a blurred background. Telephoto lenses can also compress images to produce dramatic effects. You are limited only by your imagination.
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